PROGRAM SPONSORED BY:

TECHNICAL ASSISTANCE PROVIDED BY: 

OVERVIEW

The City of Redwood City put out a solicitation to identify businesses and organizations that could help small businesses located in RWC and the owners of small businesses who live in RWC, even if their business is located elsewhere. The program provides dedicated support to help make sure Redwood City businesses and business owners have the tools they need to succeed.   RightSource Services was selected to provide consulting support to small businesses in all stages of development - from start up to government contracting.  Redwood City chose us for our deep experience in providing world-class consulting support and our dedication to small business training.  The initial program runs through June 2026.

ENROLLMENT FORM

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City-Sponsored Support For Small Business Owners In Redwood City Focused On:


1. Business Retention: To keep existing businesses open and give them the possibility of growth/expansion;

2. Business Growth: To see businesses expand to an additional location in Redwood City, if appropriate, or otherwise expand service offerings in Redwood City; and

3. Economic Mobility: To provide opportunities for Redwood City business owners or residents who may have businesses in other cities to build wealth so they may stay part of the community.

These classes are focused on high impact - we won't just talk about what you need to do, we'll actually help you get it done.  The first part, the class, is the WHAT, of each series is a presentation where we explain the topic and how it can help your business.  The second part, the HOW, is work done either in a workshop or one-on-one for participants who decide it makes sense to incorporate the work into their business.  We are offering a variety of WHAT/HOW series throughout the program. There's an optional survey built into the program enrollment form where you can help us prioritize topics that you want to see.

• Virtual Presentations for accessibility.
• In-Person Workshops for hands-on learning.
• One-on-One Sessions for personalized support.

Main Training Modules - Classes Added Monthly: ​

Business Finances and Building Wealth

1. Protecting Your Business (Introduction to Small Business Insurance and Bonding)
2. Financial Statement Primer
3. Bookkeeping Basics
4. Cashflow Management
5. Access to Capital

Business Management

1. Human Resources Basics
2. Pricing Strategies
3. Business Planning
4. Operational Controls
5. Leveraging Workforce Programs for Growth

Marketing

1. Digital Marketing
2. Branding Concepts
3. Marketing – for Brick and Mortar
4. Ecommerce Strategies
5. Ecommerce through Amazon and Walmart.com

Procurement

1. How to Prepare for Utilities and Government Contracts
2. Certification for Small Businesses
3. Working with Primes
4. Subcontracting Strategies and Opportunities
5. Building Teaming Agreements

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Marketing to Corporations and Governments

Corporate and Government organizations play by very different standards than individuals and smaller businesses.  Not every busy is ready or capable of competing in this space.​

• WHAT:  Learn what the rules of the road are.
• WHAT: Understand the risks and rewards.
• HOW:  Start building a portfolio of marketing tools that you will use every day.
• HOW: Find ways to identify opportunities and the specific individuals to market to.

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Business Plan Development

If you fail to plan, you plan to fail.  A business plan helps keep you focused and gives you measurable targets to achieve to be successful.  Most business owners know they need a business plan, very few actually do it.  Learn how to build a business plan that works for you.   ​

• WHAT: Learn the ways you can use a business plan to start, manage, and grow your business - and help qualify you for financing.  We will walk you through the three typical business plans.
• WHAT:  Learn from RightSource entrepreneurs with experience creating and working with Traditional and Lean Canvas business plans what the pros and cons are.  
• WHAT: Learn how to integrate business advisors into your strategy.
• HOW:  Build a simplified business plan that works for you.
• HOW: Structure the next steps to make sure you use your plan effectively

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Now, small businesses and business owners with Redwood City locations have dedicated consultation available at no cost. To take advantage of this support, you simply need to complete the program ENROLLMENT FORM below and select the programs and sessions you are interested in. For one-on-one consulting, simply click the MEETING link below to set up a meeting. 
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ENROLLMENT FORM

BOOK A MEETING

Redwood City Resources

California Secretary of State: sos.ca.gov
Redwood City Web Site: redwoodcity.org
Redwood City Business Resource Guide: Business Resource Guide | City of Redwood City

Other Small Business Support:

• Chamber San Mateo County
• Renaissance Entrepreneurship Center
• San Mateo Small Business Development Center
• Start Small, Think Big
• SCORE Silicon Valley

Other Resources:
U.S. Small Business Administration Loan Programs: sba.gov/dc, sba.gov/sbic
Grants

• arts.gov/grants
• grants.gov
• grantspace.org
• grantwatch.com